SEO: Building a better mousetrap

There have been tons of articles, blog posts, books, classes and seminars digested on the subject of search engine optimization, and rightfully so.  Having your business appear at the top of search engine results rather than on page 314, can make a critical difference in being able to secure leads.  Google, Yahoo!, and Bing have in essence become the phone book of the 21st century.  Getting favorable real estate there can make a difference in beating your competitionAll the documentation argues that this is a critical factory to Web 2.0 success and many companies have promised excellent search results for their services. Organizations can help optimize your SEO, but we suggest you would want to take your relationship with them one step further.
The goal of any successful SEO process is to help you build a better mousetrap in securing customers.  This isn’t just about placing first on a list, but rather developing the messages that help secure your business once you appear first on the list.  It is critical that  businesses reveal their ideals to a market in search of companies that offer strong relationships.  Messages must bridge the gap between “advertisement” and “relationship”.
When considering strategic marketing efforts involving “social media” or “new media” it is important to first consider WHY you are in business, WHAT you have to offer your customers, and HOW you plan on communicating your products, services or ideals to the market.   Without aligning the WHY, WHAT and HOW, all the costs associated with SEO Optimization may as well be thrown out your front door.  The most SEO Optimized website won’t generate any business if its message doesn’t resonate with your ideal customers.
Let’s put this in context.  Without a clear message that accurately reflects what your business does, your pages may get hits, but they will not evolve into opportunities.   This is where marketing logistics comes into play – delivering the right message using the right technology to the right target market.
Finally, we must discuss for a brief moment, follow-through.  It is one thing to have properly positioned site, with a resonating message, but frequently follow-through is missing.  Ensure there is a call to action on your site that follows your message.  Whether it is a “contact us” or a phone number, or an email, the “better mousetrap” site asks the prospective client to take action so that you can follow through and turn that opportunity into a win.
As a business owner, you want results. SEO Optimization can provide results, but it is only part of the equation.  A website with clear messages that resonate and can be e reference point for future business will go a long way to securing additional opportunities and new customers.  Take the time to develop your messages, and test them with your existing customer base to see which have the greatest appeal.   Then close the deal with a call to action and superior follow-through.
In closing, it is very important when undertaking an SEO initiative that you focus your message, design calls to action, and improve your marketing logistics. You can easily achieve success through customized campaigns that follow your ideals and resonate with your clients.


Source: http://brightbearmedia.com/archives/515/seo-building-mousetrap
There have been tons of articles, blog posts, books, classes and seminars digested on the subject of search engine optimization, and rightfully so.  Having your business appear at the top of search engine results rather than on page 314, can make a critical difference in being able to secure leads.  Google, Yahoo!, and Bing have in essence become the phone book of the 21st century.  Getting favorable real estate there can make a difference in beating your competitionAll the documentation argues that this is a critical factory to Web 2.0 success and many companies have promised excellent search results for their services. Organizations can help optimize your SEO, but we suggest you would want to take your relationship with them one step further.
The goal of any successful SEO process is to help you build a better mousetrap in securing customers.  This isn’t just about placing first on a list, but rather developing the messages that help secure your business once you appear first on the list.  It is critical that  businesses reveal their ideals to a market in search of companies that offer strong relationships.  Messages must bridge the gap between “advertisement” and “relationship”.
When considering strategic marketing efforts involving “social media” or “new media” it is important to first consider WHY you are in business, WHAT you have to offer your customers, and HOW you plan on communicating your products, services or ideals to the market.   Without aligning the WHY, WHAT and HOW, all the costs associated with SEO Optimization may as well be thrown out your front door.  The most SEO Optimized website won’t generate any business if its message doesn’t resonate with your ideal customers.
Let’s put this in context.  Without a clear message that accurately reflects what your business does, your pages may get hits, but they will not evolve into opportunities.   This is where marketing logistics comes into play – delivering the right message using the right technology to the right target market.
Finally, we must discuss for a brief moment, follow-through.  It is one thing to have properly positioned site, with a resonating message, but frequently follow-through is missing.  Ensure there is a call to action on your site that follows your message.  Whether it is a “contact us” or a phone number, or an email, the “better mousetrap” site asks the prospective client to take action so that you can follow through and turn that opportunity into a win.
As a business owner, you want results. SEO Optimization can provide results, but it is only part of the equation.  A website with clear messages that resonate and can be e reference point for future business will go a long way to securing additional opportunities and new customers.  Take the time to develop your messages, and test them with your existing customer base to see which have the greatest appeal.   Then close the deal with a call to action and superior follow-through.
In closing, it is very important when undertaking an SEO initiative that you focus your message, design calls to action, and improve your marketing logistics. You can easily achieve success through customized campaigns that follow your ideals and resonate with your clients.


Source: http://brightbearmedia.com/archives/515/seo-building-mousetrap